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MEDIA STRATEGY & INVESTMENT
COMMUNICATION STRATEGIES
A NIMBLE AND DYNAMIC MEDIA AGENCY WITH A STRONG INFLUENCE AND A REPUTATION FOUNDED ON A MUTUAL TRUST BETWEEN AGENCY AND CLIENT
MEDIA & COMMUNICATIONS
SERVICES
MEDIA RESEARCH & ANALYSIS
PROGRAMMATIC DIGITAL BUYING
MEDIA STRATEGY & PLANNING
DIGITAL VIDEO BUYING
MEDIA BUYING & PLACEMENT
PAID SEM/Social
MEDIA TRAFFICKING & INVOICE RECONCILIATION
COMPLETE TRADITIONAL & DIGITAL REPORTING AND ANALYSIS
WHO
WE ARE
Our attentive customer service fosters loyalty among our clients. Our reliable outcomes garner both respect and new opportunities. The Macklan Media team is composed of experts skilled in crafting media strategies and purchases across both traditional and digital platforms, operating at both national and local levels. We also have marketing communications professionals who excel at transforming marketing strategies into impactful communication plans.​
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With over 20 years of experience in advertising, we have honed our skills at a variety of agencies, such as The Publicis Groupe’s Bromley Communications, The Richards Group, Proof Advertising in Austin, TX, and Grupo Gallegos in Long Beach, CA. Our extensive brand experience spans multiple categories, including quick-service restaurants (Subway and Burger King), banking, beverages (Miller/Coors and Tecate Beer), and automotive (Nissan). This diverse experience provides us with a unique insight into how to leverage our knowledge for current and future clients.
OUR CLIENTS
Our Team Also Has Experience Working on These Accounts:
OUR PROCESS
Synchronicity. Our objective is to identify the right combination of media and communication strategies to ensure all efforts align for optimal visibility and effectiveness of the creative message aimed at the target audience. We accomplish this by following our established process.
TESTIMONIALS
Chris Armstrong - Credit Human
Brand & Member Relations Manager
"Credit Human has been working with Macklan Media for the past decade, and they’ve consistently delivered strategic media plans that have helped build our brand and effectively market our products and services. Their broad range of expertise across media channels and efficient buying negotiations have given us all the advantages of a large media agency without all the costly overhead. Raul is one of the best media directors I’ve had the pleasure to work with, and he’s been one of our most valued marketing partners as we’ve built the Credit Human brand"
Peter Brodnitz - McCombs Enterprises
CMO
"I have 100% confidence in Macklan Media, having engaged them 3 times for 3 different organizations over the course of 10 years. Their data driven approach to strategic planning & buying has allowed me to count them as a partner I can trust to help generate sales"
WHY US (OUR UNIQUE PROPOSITION)?
EXPERIENCE - At large to mid-sized agencies, media planners and buyers at mid to lower levels typically manage the daily oversight and upkeep of accounts. At Macklan Media, however, every individual involved with an account possesses at least 10-15 years of experience.
CUSTOMER SERVICE - In every industry, being responsive, prompt, accessible, and polite plays a crucial role in building trust that is developed gradually. At Macklan, we are committed to delivering this level of customer service—one where the trust we cultivate will help to enhance and support any brand effectively.
EFFICIENCY - Our operation is streamlined yet carries the weight of a large agency; we possess the same resources and research capabilities as bigger or mid-sized firms, but with significantly lower overhead costs. This structure allows us to avoid imposing high fees.
WE ARE SELFISH - Indeed, we acknowledge our selfishness. We aim to deliver exceptional work for our clients; we handle every dollar as if it were our own; and we operate with the understanding that our success is tied to that of our clients – it’s painfully simple and straightforward. As you do well, we do well.
CASE STUDIES
Overview – Corner Store (now Circle K) was looking to reach all their stores from Austin to San Antonio to Houston to South Texas, an area that covers over 600 + stores to promote and enter to win campaign.
Strategy – We had to take a very tactical approach to ensure that all possible consumers around all 600+ Corner Store locations were reached, and not only reached, but informed of the above promotion. We accomplished this via a two-fold process – 1) behaviorally targeted digital cross device display around a 3-5 mile radius of each store and 2) a Google Maps component, where users had the opportunity to click on a button, which would take them to a GPS page where the nearest 2-3 Corner Store locations would pop up..
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Success – Using a sniper approach, over 19.0M impressions were served, with approximately 409,000 people interacting with the Google Maps option, meaning if the 409,000 people who interacted with the map had simply spend $1.00 at a Corner Store, the campaign more than would have paid for itself and then some.
Overview – Throughout 2016 and 2017, Credit Human’s (formerly SACU) primary goal was to create more brand awareness and relevance in the San Antonio area, leading to the eventual name change to Credit Human in mid-2017
Strategy – In order to increase awareness, our multi-pronged strategy consisted of several media channels in the San Antonio DMA – broadcast TV and cable, radio, cross device digital display, video, SEM, advanced TV, Pandora, and outdoor billboards. By utilizing several different media, we were able to – and are still doing so today – maximize our reach against the core target of A25-54 in a highly competitive bank/credit union category.
Success – After starting an awareness campaign at the start of 2016, the number of site visits immediately increased; in May 2017, a little after heavy advertising began, there was a noticeable spike in online traffic. Two months after the launch, 3 out of 4 users said they were aware of the name change to Credit Human. Today (2025) everybody in San Antonio knows who Credit Human is.
Overview – In 2018-2019, Columbia College (based in Columbia, MO) and with several satellite campuses nationwide, was looking to ramp up enrollment entering the 2019 year either virtually or on-campus.
Strategy – Prior to our eventual strategy, Columbia College had been planning and buying local and cable TV across several markets, primarily focusing on recruiting students to the main campus in Columbia, MO. To reach prospective students across the country, however, we recommended a Network Cable plan, in line with what the competition was doing. The rationale for this was presented via applicable research, as were the recommended networks, and ultimately approved.
Success – The initial campaign was 3 months; over this time span, applicable leads year-over-year increased over +70%, resulting in Columbia College actually needing to bring in additional personnel to handle the increased activity
GET IN
TOUCH
Primary Office In:
San Antonio, Texas
24165 IH10 West, Suite, 217-771
San Antonio, TX, 78257
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