Independent Media Planning & Buying AGENCY

Media Expertise for Executive Leaders

Full TransparencyEvery Dollar Put to work

Media Expertise for Executive Leaders
Full Transparency
Every Dollar Put to work

Macklan Media Marketing is an independent media planning and buying agency. We help brands make confident marketing decisions through research-based media planning & disciplined buying, while holding ourselves accountable at every step.

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YEARS EXPERIENCE

Local, Regional, National

BRAND EXPERIECE

Proven Outcomes

Varying Categories

Circle K | Credit Human | Subway |  Nissan | Miller Coors | HOLT | Red McCombs |  Acara  |  Absolut Vodka  |  Burger King  |  Babies R’ Us  |  Columbia College  |  Coors  |  Fruit of the Loom  |  Holt  |  Miller  |  KFC  |  Red McCombs  |  Sprint  |  Nissan  | Tecate  |Circle K | Credit Human | Subway |  Nissan | Miller Coors | HOLT | Red McCombs |  Acara  |  Absolut Vodka  |  Burger King  |  Babies R’ Us  |  Columbia College  |  Coors  |  Fruit of the Loom  |  Holt  |  Miller  |  KFC  |  Red McCombs  |  Sprint  |  Nissan  | Tecate  |

Why an Independent Media Agency

Media Strategy That Moves Your
Business Forward.

Media Strategy That Moves Your

Business Forward

Macklan Media Marketing is an independent media agency built for brands that demand more from their media partner. Our team works directly with you to plan, buy, and optimize media that delivers measurable results — with full visibility into every dollar spent.

“I left big agencies determined to deliver transparent, world-class media services​​​​​ so that every penny goes to working media, not overhead.”

Raul Garcia
Founder & Media Director

“I left big agencies determined to deliver transparent, world-class media services​​​​​ so that every penny goes to working media, not overhead.”

Raul Garcia
Founder & Media Director

Independent & Professionally-Led

No corporate layers. No junior handoffs. You work directly with experienced media strategists who have planned and bought across every major channel for 20+ years.

Built for Brands That Expect More

From Fortune 500 names to fast-growing regional brands, we partner with marketing leaders who value transparency, accountability, and a team that treats every budget like their own.

National Reach, Local Expertise

We plan and buy media at both the national and local level — including deep expertise in Hispanic media planning. Whether your footprint is one city or fifty states, we build the strategy to match.

Clear Results You Can See

No black-box reporting. No vanity metrics. You get clear, real-time dashboards, honest performance analysis, and a team that’s accountable for outcomes — not just activity.

The Macklan Difference

What it Looks Like to Work With Us

We built Macklan to be the kind of media partner we always wished existed — one where you always know what’s happening, why it’s happening, and exactly where your money is going.

YEARLY DOLLARS MANAGED ON AVERAGE

$500K – $10 Million+

YEARLY DOLLARS MANAGED ON AVERAGE

$500K – $10M+

Work With Us

Complete Visibility
Into Your Media Spend

You’ll see exactly where every dollar goes, how every decision is made, and why we recommend what we recommend. No hidden fees, no inflated markups. Your budget works for your brand, not for our overhead.

More of Your Budget
in Working Media

Our lean structure means the same tools, research, and capabilities as the large firms – with significantly lower costs passed directly to you. That means more reach, more impact, and less waste.

A Partner Who’s Invested in Your Outcomes

Your success is personal to us. Every recommendation comes from a place of shared ambition. When your campaign wins, we celebrate together. When something needs fixing, we own it immediately.

Complete Visibility Into Your Media Spend
More of Your Budget in Working Media
A Partner Who’s Invested in Your Outcomes

Senior Strategists on
Your Account, Every Day

Everyone working on your business has 10–15+ years of experience. You won’t get sold by senior staff and then handed off to juniors. The team you meet is the team that does the work.

A Team That Responds
When You Need Them

We’re prompt, responsive, and accessible. You won’t wait days for answers or get lost in a queue. When you reach out, a senior strategist gets back to you — not an assistant.

Honest Counsel, Always

We’ll never recommend something we wouldn’t invest in ourselves. If a tactic isn’t right for your brand, we’ll say so. If you don’t need to spend more, we’ll tell you that too.

Senior Strategists on Your Account, Every Day
A Team That Responds When You Need Them
Honest Counsel, Always

BRAND EXPERIENCE

Trusted by Brands That Expect Results

Trusted by Brands That Expect Results

We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.

We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.

Current Partners

BRANDS OUR TEAM HAS WORKED WITH

Current Partners:

Brands Our Team Has Worked With:

Our Approach

A Clear Process
From Day One

A Clear Process From Day One

No guesswork. No black boxes. From first conversation to ongoing optimization, you’ll know exactly what we’re doing, why we’re doing it, and how it’s performing.

No guesswork. No black boxes. From first conversation to ongoing optimization, you’ll know exactly what we’re doing, why we’re doing it, and how it’s performing.

Discovery & Immersion

We start by learning your brand, your market, your competition, and your goals. We don’t pitch a template — we build a strategy grounded in your specific business reality.

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Goal Setting & Framework

Before anything runs, we define success together. Clear KPIs, agreed-upon benchmarks, and a measurement framework so you always know exactly what you’re tracking and why.

Strategic Media Planning

We build your media plan using relevant research, competitive analysis, and 20+ years of cross-category experience — blending human insight with real-time market intelligence to create the right media mix for your objectives.

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Activation & Optimization

Our media director execute with precision and knowledge across traditional and digital channels. We optimize in real time, measure continuously, and adjust with speed and accuracy — no wasted spend.

Analysis, Reporting & Insights

Clear, actionable reporting on whatever schedule works for you — daily, weekly, monthly, or any combination. We don’t just report numbers. We uncover the insights that drive your next move.

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1

Discovery & Immersion

We start by learning your brand, your market, your competition, and your goals. We don’t pitch a template — we build a strategy grounded in your specific business reality.

2

Goal Setting & Framework

Before anything runs, we define success together. Clear KPIs, agreed-upon benchmarks, and a measurement framework so you always know exactly what you’re tracking and why.

Strategic Media Planning

We build your media plan using relevant research, competitive analysis, and 20+ years of cross-category experience — blending human insight with real-time market intelligence to create the right media mix for your objectives.

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4

Activation & Optimization

Our media director executes with precision and knowledge across traditional and digital channels. We optimize in real time, measure continuously, and adjust with speed and accuracy — no wasted spend.

Analysis, Reporting & Insights

Clear, actionable reporting on whatever schedule works for you — daily, weekly, monthly, or any combination. We don’t just report numbers. We uncover the insights that drive your next move.

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Media Planning & Buying Services

Full-Service Media, Every Channel That Matters

From strategy through execution, we plan, buy, and optimize across every media channel your audience uses — traditional, digital, and everything in between.

Media Strategy & Planning

National, regional, and local media plans built on 20+ years of cross-category experience — tailored to your specific goals and market.
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Media Research & Analysis

Data-driven insights from industry-leading research tools that inform smarter planning and higher-yield media investments.
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Programmatic & Digital Media Buying

Full programmatic capability across all major DSPs, with experienced digital buyers managing targeting, optimization, and performance.
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Traditional Media Buying: TV, Radio & Out-of-Home

Expert negotiation across TV, cable, radio, and outdoor — both national and local — with buying power built on decades of media relationships.
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Paid Search & Paid Social

Google Ads certified team with social media experts who plan, execute, optimize, and report across every major platform.
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Hispanic Media Planning & Buying

Deep expertise in Hispanic media strategy across national and local markets — a core specialization, not an afterthought.
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Real-Time Reporting & Dashboards

Live access to campaign performance — impressions, CTR, CPC, conversions, video completion rates, and more — so you’re never in the dark.
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Trafficking, Reconciliation & Reporting

End-to-end media management from trafficking through invoice reconciliation, with reporting on whatever schedule works for your team.
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MEDIA PARTNERS & PLATFORMS
Google | YouTube | Meta | Netflix | Hulu | Spotify | Amazon | Disney+ | Pandora | TikTok | LinkedIn | SnapChat | Roku | iHeart | HBO max | AND MORE | Google | YouTube | Meta | Netflix | Hulu | Spotify | Amazon | Disney+ | Pandora | TikTok | LinkedIn | SnapChat | Roku | iHeart | HBO max | AND MORE | 
PROVEN RESULTS | CASE STUDIES

Campaigns That Delivered Real Business Impact

Campaigns That Delivered Real Business Impact

These aren’t theoretical projections. These are real campaigns, planned and executed by our team, with outcomes that moved the needle.

These aren’t theoretical projections. These are real campaigns, planned and executed by our team, with outcomes that moved the needle.

Circle K
(Formerly Corner Store)

The Challenge: Reach consumers around 600+ Texas store locations to drive awareness and participation in a promotional campaign.

The Strategy: Geo-targeted digital display within a 3–5 mile radius of each store, paired with a custom Google Maps integration that directed users to their nearest locations.

THE RESULTS

0M+
IMPRESSIONS SERVED OVER 8 WEEKS
0K+
ON $100K BUDGET
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MAP INTERACTIONS

Credit Human
(Federal Credit Union)

The Challenge: Support a major rebrand and build awareness across the San Antonio market — transitioning from SACU to Credit Human.

The Strategy: Full-funnel campaign spanning broadcast TV, cable, radio, outdoor, streaming audio/video, digital display, native ads, and paid SEM — designed for maximum reach against a core age 25–54 target.

THE RESULTS

  • Immediate spike in online traffic after campaign launch

  • 3 out of 4 users aware of the name change within 2 months

  • A partnership that has lasted over a decade and continues today

Columbia College

The Challenge: Increase enrollment for both virtual and on-campus programs across satellite campuses nationwide.

The Strategy: Shifted from local/cable TV to a national cable plan to reach prospective students across the country, backed by competitive research and clear rationale for the recommended networks.

THE RESULTS

0%
Lead increase year-over-year within the first 3 months

Columbia College needed additional staff to handle the increased activity

Circle K
(Formerly Corner Store)

The Challenge: Reach consumers around 600+ Texas store locations to drive awareness and participation in a promotional campaign.

The Strategy: Geo-targeted digital display within a 3–5 mile radius of each store, paired with a custom Google Maps integration that directed users to their nearest locations.

THE RESULTS

0M+
IMPRESSIONS SERVED OVER 8 WEEKS
0K+
ON $100K BUDGET
0M
IMPRESSIONS OVER 8 WEEKS

Credit Human
(Federal Credit Union)

The Challenge: Support a major rebrand and build awareness across the San Antonio market — transitioning from SACU to Credit Human.

The Strategy: Full-funnel campaign spanning broadcast TV, cable, radio, outdoor, streaming audio/video, digital display, native ads, and paid SEM — designed for maximum reach against a core age 25–54 target.

THE RESULTS

  • Immediate spike in online traffic after campaign launch

  • 3 out of 4 users aware of the name change within 2 months

  • A partnership that has lasted over a decade and continues today

Columbia College

The Challenge: Increase enrollment for both virtual and on-campus programs across satellite campuses nationwide.

The Strategy: Shifted from local/cable TV to a national cable plan to reach prospective students across the country, backed by competitive research and clear rationale for the recommended networks.

THE RESULTS

0%
Lead increase year-over-year within the first 3 months

Columbia College needed additional staff to handle the increased activity

TESTIMONIALS

What Our Clients Say

From strategy through execution, we plan, buy, and optimize across every media channel your audience uses — traditional, digital, and everything in between.

From strategy through execution, we plan, buy, and optimize across every media channel your audience uses — traditional, digital, and everything in between.

“Credit Human has been working with Macklan Media for the past decade. Their broad range of expertise across media channels and efficient buying negotiations have given us all the advantages of a large media agency without all the costly overhead. Raul is one of the best media directors I’ve had the pleasure to work with.”

Chris Armstrong, Brand & Member Relations Manager, Credit Human

“I have 100% confidence in Macklan Media, having engaged them 3 times for 3 different organizations over the course of 10 years. Their data driven approach to strategic planning and buying has allowed me to count them as a partner I can trust to help generate sales. “

Peter Brodnitz, CMO, McCombs Enterprises

“The team at Macklan Media Marketing has been helping us, the Circle K Texas Business Unit, for over 5 years, and have consistently delivered solid work for us year-over-year. Raul and his team are attentive and efficient, with a knack for detail and customer service that is rarely seen in today’s business world.”

Rick Garcia, Brand Manager, Circle K

Credit Human has been working with Macklan Media for the past decade. Their broad range of expertise across media channels and efficient buying negotiations have given us all the advantages of a large media agency without all the costly overhead. Raul is one of the best media directors I’ve had the pleasure to work with.”

Chris Armstrong, Brand & Member Relations Manager, Credit Human

I have 100% confidence in Macklan Media, having engaged them 3 times for 3 different organizations over the course of 10 years. Their data driven approach to strategic planning and buying has allowed me to count them as a partner I can trust to help generate sales. “

Peter Brodnitz, CMO, McCombs Enterprises

The team at Macklan Media Marketing has been helping us, the Circle K Texas Business Unit, for over 5 years, and have consistently delivered solid work for us year-over-year. Raul and his team are attentive and efficient, with a knack for detail and customer service that is rarely seen in today’s business world. “

Rick Garcia, Brand Manager, Circle K

Meet the Founders

30+ Combined Years of Senior Media Experience

Macklan was founded by key senior media leaders who left the big agency world to build something better — and now work directly with every client.

Raul Garcia
Founder & Media Director

20+ years of media planning and buying experience across major agencies including Publicis, Richards Group, Gallegos United, and Proof Advertising.

Known for a research-driven approach to media strategy across categories including QSR, beverage, automotive, banking, higher education, and retail.

Jaleesa Short
VP, Media Strategy & Buying

12 years of agency experience, most recently with The Goodway Group.

A data-driven digital strategist known for turning complex analytics into clear, actionable direction and driving measurable growth through full-funnel strategy.

CONTACT US

Let’s Talk About What’s Next

Whether you’re evaluating a new media partner or exploring what’s possible for your next campaign, we’d welcome the conversation.

Whether you’re evaluating a new media partner or exploring what’s possible for your next campaign, we’d welcome the conversation.

Tell us about your brand, your goals, and what you’re looking for. No pressure, no pitch — just a straightforward conversation between people who take media seriously.

FAQs

What Is Media Planning & Buying?

FAQs

What Is Media Planning & Buying?

What Is Media Planning & Buying?

Media planning is the process of identifying the right channels, audiences, and timing for your advertising. Media buying is the negotiation and purchase of that ad space at the best possible rates. Together, they ensure your message reaches the right people, at the right time, on the right platforms — while maximizing your budget.

A media buying agency handles the strategy, negotiation, and purchase of advertising across channels like TV, radio, digital, programmatic, paid search, social, and out-of-home on behalf of brands. The goal is to get more value from every media dollar through expertise, industry relationships, and data-driven optimization.

Media planning determines where, when, and how to advertise based on research, audience data, and campaign goals. Media buying executes that plan by negotiating rates, purchasing placements, and managing performance. Most full-service agencies like Macklan Media Marketing handle both under one roof for a more integrated strategy.

Independent agencies typically offer more proactive attention, greater transparency into how your budget is spent, and lower overhead costs. You work directly with experienced strategists rather than being handed off to junior staff. At Macklan, every team member has 10–15+ years of experience and works directly with clients.

Look for transparency in reporting, clear KPIs tied to your business goals, and consistent optimization. A strong media buying agency provides real-time dashboards, regular performance analysis, and honest counsel on what’s working and what isn’t — not just vanity metrics.